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Sutnar, Ladislav, Collection, 1941-1970

Ladislav Sutnar Collection,

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Open Finding Aid

Ryerson and Burnham Archives, Ryerson and Burnham Libraries
The Art Institute of Chicago

Finding Aid Published: 2010

Ladislav Sutnar Collection, 1941-1970

Accession Number: 2010.4


©Ryerson and Burnham Archives, The Art Institute of Chicago. All rights reserved.

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COLLECTION SUMMARY:
TITLE:Ladislav Sutnar Collection, 1941-1970
EXTENT:1 linear foot (2 boxes) and flatfile materials
REPOSITORY: Ryerson and Burnham Archives, Ryerson and Burnham Libraries,
The Art Institute of Chicago
111 S. Michigan Ave., Chicago, IL 60603-6110
(312) 443-7292 phone
rbarchives@artic.edu
http://www.artic.edu/aic/libraries/rbarchives/rbarchives.html
ABSTRACT:Professional papers, publications, and exhibition materials documenting the American career of Czech graphic designer Ladislav Sutnar.
PHYSICAL DESCRIPTION:Printed papers, postcards, typescript papers, books, and a painting.
ORIGINATION: Sutnar, Radoslav, 1929-
ACQUISITION INFORMATION:This collection was a gift of Radoslav and Elaine Sutnar, and Cooper-Hewitt National Design Museum, both May 2010.

HISTORICAL NOTE:
Best known in the U.S. as a pioneer of information architecture, Czech artist Ladislav Sutnar (1897-1976), was born in Pilsen, Bohemia on November 9, 1897, the youngest of five children, to Vaclav and Rozalie Cyclerova Sutnar. A well-connected family, father Vaclav worked for Bohemia's first national telephone office. Sutnar's three brothers--Bohuslav, Miroslav, and Jarosla--went on to work for the Interior Ministry, Railways Ministry, and University Library in Brno [Brunn], while their sister, Zdenka, followed their father to the telephone company.

During his early years in Czechoslovakia, Sutnar served in the Royal and Imperial Army (1915-1918) and then as a clerk for the Czechoslovak State Railways from 1918 to 1919. He enrolled at Prague's School of Applied Arts, studying painting from 1919 to 1923 while undertaking additional coursework in mathematics and descriptive geometry at the School of Technology (1922 to 1923), and in education, health education, and philosophy at the School of Liberal Arts (1924). In June of 1923, Sutnar married Frantiska Kubsova (1897-1968) of Pilsen with whom he would have two sons: Ctislav (Cita) in 1920 and Radoslav in 1929.

Sutnar began his professional career in 1924, teaching at a secondary school in Prague, which he left in 1926 to begin teaching drawing at the prestigious State Institute for Cottage Industry. Sutnar made a name for himself, however, as an exhibition designer, winning his first exhibition medal, silver, in 1925 for his toy designs at the International Exhibition of Decorative Arts in Paris. Over the years, Sutnar was invited to compete in many international exhibitions, winning the gold medal for the Czechoslovak display at the Barcelona International Exposition (1929), the gold medal at the Triennale di Milano (1936), and fourteen gold medals and the Grand Prix at the Exposition internationale, l'art et la technique dans la vie moderne in Paris (1937).

In 1926, Sutnar was named art director for the Czech design firm Krasna Jizba ("Beautiful House") where, until 1939, he collaborated on everything from designing diningware to children's educational toys. From 1929 to 1939, Sutnar took on an additional art directorship with the Czech publisher Druzxstevni Prace ("Cooperative Works") where he designed book and magazine covers. In 1931, Sutnar began creating designs for the Baba Housing Colony, Czechoslovakia's first avant-garde housing settlement, where he and his family purchased a home in 1932.

Trips to Germany's Bauhaus throughout this period solidified for Sutnar an emerging interest in functional design, providing him with his first introduction to New Objectivity and New Typography and introducing him to László Moholy-Nagy, Gyorgy Képes, Herbert Bayer, Joseph Albers, Marcel Breuer, and Jan Tschigold, who would become lifelong friends and colleagues. By the end of the 1930s Sutnar was considered one of the most influential names in the Czechoslovak Arts and Crafts Association, a forerunner in modern and functional design and Czechoslovakia's answer to Germany's Bauhaus.

In June of 1938, Sutnar was elected by the Czechoslovakian government to design the Czechoslovak National Exhibition for the 1939 New York World's Fair. Sutnar was in New York working on the exhibit in 1939, when the Czech government fell under Nazi control. Unable to return home, Sutnar began his second career in New York--from 1939 to 1941--working first with Norman Bel Geddes, one of the World's Fair designers; then Grover Whalen, for Coty cosmetics; and, finally, on unspecified projects for the Czech government.

In 1941, Knud Löndberg-Holm--research director for the F.W. Dodge Corporation's Sweet's Catalog--recommended Sutnar for the position of art director to Chauncey L. Williams, F.W. Dodge vice president. Sweet's was a major advertising medium for trade and manufacturing businesses; published annually, it was shipped to businesses throughout the United States. Williams hired Sutnar and, together with Löndberg-Holm, the three changed the way Sweet's was produced. A unified, standard theme and design created by Sutnar, including tabular aids for the binder, an index system, and the use of double spreads rather than single pages, vastly increased the rate at which one could retrieve information from the catalog. Sutnar and Löndberg-Holm developed a close working relationship and together would author two books through Sweet's: Catalog Design, in 1944; and, Catalog Design Progress, in 1950. Sutnar worked for the Sweet's Catalog Service from 1941 until his retirement in 1960, after which he continued to design for several Sweet's customers such as the Radio Corporation of America (RCA).

While working for Sweet's, Sutnar maintained an independent career, in 1944 establishing, with Thelma Hall as his manager, his own design studio, Sutnar and Hall. Remaining in business until his death in 1976, Sutnar and Hall changed locations and names many times throughout the years, becoming, in 1946, Sutnar, Flint, and Hall Advertising and Graphic Design Agency, and then, after moving to their permanent Manhattan location of 307 E. 37th St. in 1948, Sutnar and Hall, Art and Design Studio. In 1950, after Hall married and retired from the business, Sutnar changed the name a final time to the Sutnar Office.

From the early 1940s through the 1950s, Sutnar's reputation as a graphic designer grew, bringing him many new clients, such as Carr's Department Store (logo design, 1956-1957) and Addo-x, a prominent Swedish distributor of calculators and other business machinery (1956-1959). During this time, Sutnar also published the brochure, Shape, Line, and Color (1945), taught at the art school of New York's Pratt Institute (1946-1949), designed pamphlets for the U.N. (1946-1954), opened his first solo exhibition at New York's A-D Gallery, and edited the books, Design for Point of Sale (1952), and Package Design (1953).

After retiring from Sweet's in 1960, Sutnar maintained Sutnar Office while returning to painting and exhibition work. In 1961, Sutnar published his first book detailing his own accomplishments, Visual Design in Action, which toured with an exhibit of the same name, traveling from Cincinnati's Contemporary Arts Center, to New York's American Institute of Graphic Arts. In 1963, Sutnar published some of his independent artwork, "The Strip Street," a series of twelve silkscreen prints in his "Joy-Art" style. These were later displayed, along with a series of nudes, at a 1969 exhibition at New York's Schuster Gallery, "Venus: Joy-Art." In 1964 Sutnar designed the parenthetical area code system for the Bell Telephone Company, perhaps his most well-known design despite the fact that Bell has never publicly credited him for it.

Sutnar died on November 19, 1976 in New York's Lenox Hill Hospital at the age of seventy-nine. On October 24, 1979 Sutnar was posthumously entered into the Hall of Fame of the New York Art Director's Club; in 1997, Sutnar was posthumously awarded the Medal of Honor by the American Institute of Graphic Arts; in 2000, Sutnar's home in the Baba Housing settlement was declared a Czech Republic National Cultural Monument; and in 2001, Vaclav Havel, president of the Czech Republic, posthumously awarded Sutnar for achievements in culture with the Czech Republic State Medal of Merit.

SCOPE AND CONTENT NOTE:
The Ladislav Sutnar papers are comprised of brochures, pamphlets, printed papers, posters, postcards, paintings on paper, bound books, magazines, articles, exhibit guides, and exhibition invitations primarily documenting Sutnar's American career in graphic design from 1941 to 1970. A painter, exhibition designer, and prominent member of the Arts and Crafts Movement in his native Czechoslovakia, Sutnar's early career involved him in everything from print to toy, cutlery, dining ware, and architectural design, which is highlighted in Sutnar's 1961 book, Visual Design in Action, as well as in a publication by the Czechoslovakian government, Ceskoslovensko (Series II) and two toy building set designs (Series I).Sutnar's American career, alternately, is most defined by his work in the field of graphic design for major industrial and manufacturing companies. In the U.S., Sutnar is known best for his redesign of F.W. Dodge's Sweet's Catalog (1941-1960), as well as--through his private design studio--designs for Carr's department store (1956-1957), Addo-x business machinery and calculators (1956-1959) and the parenthetical area code system for the Bell System (1964).A general overview of his work for these companies, as well as his designs for smaller businesses, is reflected in the pamphlets, brochures, posters, and letterhead is reflected in Series I.Sutnar also helped to establish his reputation as a graphic designer by writing extensively on information design which is reflected both in the advertisements for his publications by F.W. Dodge through the Sweet's Catalog (Series I) as well as through some of Sutnar's own work, including a first edition copy of his 1961 book, Visual Design in Action, detailing his work and vision in the field of information design (Series II). Sutnar's book, Visual Design in Action, was published to bookend an eponymous 1961 exhibit which is documented in the exhibition guides and notes of Series III. Beginning in 1960 and continuing until his death in 1976, Sutnar returned to his roots, painting in a style he termed "Joy-Art;" some documentation of the artistic style can be found in his holiday cards (Series I) and exhibition guides and invitations (Series III).

ORGANIZATION AND ARRANGEMENT:
SERIES I: PROJECT FILES. Project Files are divided into the subseries of: Sweet's Projects, Sutnar Studio Projects, and Personal Projects. Sweet's Projects are those materials created for the Sweet's Catalog by Sutnar; Sutnar Studio Projects are those materials created for Sutnar's design studios (Sutnar and Hall; Sutnar, Flint, and Hall; and Sutnar Office); and Personal Projects are those materials created independently by Sutnar. Sweet's Projects and Sutnar Studio Projects are primarily brochures and pamphlets arranged alphabetically by company name; for companies with multiple items, brochures and pamphlets are arranged chronologically when dated and alphabetically when undated. Miscellaneous Materials in Sweet's Projects and Sutnar Studio Projects includes company letterhead designed by Sutnar as well as inter-office correspondence. Personal Projects are a series of holiday cards and toy designs created by Sutnar.

SERIES II: PUBLICATIONS. Publications are divided into the subseries of: Works By Sutnar and Works About Sutnar; these are further subdivided by type of publication--Book, Magazine, and Booklet--and arranged chronologically.

SERIES III: EXHIBITIONS. Exhibitions are listed chronologically.

CONTROLLED ACCESS POINTS:
This collection and other related materials may be found under the following headings in online catalogs:
Advertising, Point-of-sale
Commercial art
Commercial design
Design--Czech Republic--History--20th century--Exhibitions
Design--United States--History--20th century--Exhibitions
Graphic arts--Czech Republic
Graphic arts--United States
Industrial design
Publishers and publishing--Czech Republic
Publishers and publishing--United States
Sutnar, Ladislav--Exhibitions

ABBREVIATIONS:
AbbreviationDefinition
AICArt Institute of Chicago
BOX.FFBox #, Folder #
c.circa
Flatf.flatfile
n.d.not dated

RELATED MATERIALS IN THE RYERSON AND BURNHAM ARCHIVES, THE ART INSTITUTE OF CHICAGO:
Calendars by Ladislav Sutnar are held in the permanent collection of the book collection of the Ryerson & Burnham Libraries.

RELATED MATERIALS IN CURATORIAL DEPARTMENTS, THE ART INSTITUTE OF CHICAGO:
Works by Ladislav Sutnar are held in various departments of the Art Institute of Chicago: building block sets, a flatware set, and a ceramic tea set are held in the permanent collection of the Department of Architecture and Design; cutlery, silver gelatin photographs, drawings, photo collages, and printed publications are held in the permanent collection of the Department of Photography; lithographs and drawings are held in the permanent collection of the Department of Prints and Drawings.

PHYSICAL LOCATION:
The collection is housed in the Ryerson and Burnham Libraries' on-site stacks.

ACCESS RESTRICTIONS:
The collection may be used by qualified readers in the Reading Room of the Ryerson and Burnham Libraries at The Art Institute of Chicago. Collections maintained on-site are available for patron use without prior arrangement or appointment. Collections maintained in off-site storage will be retrieved with advance notification; please consult the Archivist for the current retrieval schedule. For further information, consulthttp://www.artic.edu/aic/access/access.html

USER RESTRICTIONS:
The Art Institute of Chicago is providing access to the materials in the Libraries' collections solely for noncommercial educational and research purposes. The unauthorized use, including, but not limited to, publication of the materials without the prior written permission of the Art Institute is strictly prohibited. All inquiries regarding permission to publish should be submitted in writing to the Archivist, Ryerson and Burnham Archives, The Art Institute of Chicago. In addition to permission from the Art Institute, permission of the copyright owner (if not the Art Institute) and/or any holder of other rights (such as publicity and/or privacy rights) may also be required for reproduction, publication, distribution, and other uses. Responsibility for making an independent legal assessment of any item and securing any necessary permissions rests with the persons desiring to publish the item. The Art Institute makes no warranties as to the accuracy of the materials or their fitness for a particular purpose.

PREFERRED CITATION:
Ladislav Sutnar collection, Ryerson and Burnham Archives, The Art Institute of Chicago.

PROCESSING INFORMATION:
This collection was processed by Elizabeth Hanson in 2010.

ITEM INVENTORY:
LOCATIONCONTENTSDATESITEMS

SERIES I: PROJECT FILES

SWEET'S PROJECTS
A&P METAL PRODUCTS MANUFACTURING CORPORATION, LONG ISLAND, NY
Box.FF 1.1
"MM: Multi-Measure Metal Enclosures for Controls, Communication Equipment, and Instruments."
Color brochure. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1941-1960 1

AMERICAN RADIATOR AND STANDARD SANITARY CORPORATION, PITTSBURGH, PA
Box.FF 1.2
"Typical Pages From a 156-page Catalog on Plumbing Fixtures."
Spiral-bound booklet. Booklet of advertisements Sutnar designed for the American Radiator & Standard Sanitary Corporation. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1950 1

ANDERSEN CORPORATION, BAYPORT, MN
Box.FF 1.3
"Wood Window Units."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1950 1

ATLANTIC METAL HOSE COMPANY, NEW YORK, NY
Box.FF 1.4
"Atlantic Flexible Metal Hose."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1

CELOTEX CORPORATION, CHICAGO, IL
Box.FF 1.5
"Celotex: Highly Efficient Cane Fibre Insulation."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1
Box.FF 1.5
"Structural Wall Units: Lath-Wallboard-Plaster."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 2

CHICAGO PNEUMATIC TOOL COMPANY, CHICAGO, IL
Box.FF 1.6
"Compressors and Vacuum Pumps."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1

THE CRAFTINT MANUFACTURING COMPANY, CLEVELAND, OH
Box.FF 1.7
"Craftint: Doubletone Drawing Paper and Tracing Vellum."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1

CUNO ENGINEERING CORPORATION, MERIDAN, CT
Box.FF 1.8
"Continuously Cleanable Filters: For Mechanical and Process Industries."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
1946 1
Box.FF 1.8
"Continuously Cleanable Filters: For Product Designers."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
1946 1

DONAHUE SALES CORPORATION, PHILADELPHIA, PA
Box.FF 1.9
Order form.
Order form. Order form for a new copy of the Donahue Corporation's order book for Talon Slide Fasteners. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1

FIAT METAL MANUFACTURING COMPANY, CHICAGO, IL
Box.FF 1.10
"Fiat Volunteer."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 2

HASLETT CHUTE AND CONVEYOR COMPANY, OAKS, PA
Box.FF 1.11
"Haslett: Aluminum Clothes Chutes, Steel Rubbish Chutes, Spiral Package Chutes, Spiral Fire Escapes, Tubular Fire Escapes, Package Conveyors."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1

THE HOLTZER-CABOT ELECTRIC COMPANY, BOSTON, MA
Box.FF 1.12
"Holtzer-Cabot Communication Systems."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
1944 1

MAURICE HOLLAND, INDUSTRIAL RESEARCH DESIGNER, NEW YORK, NY
Box.FF 1.13
"Industrial Coordination."
Color pamphlet. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1

MO-SAI ASSOCIATION, USA
Box.FF 1.14
"Pre-Cast Facing Slabs."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1

PETERSON AND NEVILLE, INC. SOUTH BOSTON, MA
Box.FF 1.15
"Heavy Sheet Steel Fabricators."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1

RADIO CORPORATION OF AMERICA, HARRISON, NJ
Box.FF 1.16
"RCA Sound Systems."
Color brochure. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1941-1960 1
Box.FF 1.16
"RCA Electron Tubes."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1945-1946 1

RAYMOND CONCRETE PILE COMPANY, NEW YORK, NY
Box.FF 1.17
"Concrete Piles."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1

ROBERTSHAW-FULTON CONTROLS COMPANY, YOUNGWOOD, PA
Box.FF 1.18
Robertshaw control catalog.
Color brochures. Set of thirty-five, four-page brochures for control systems for gas and electric ovens and thermostats. Brochures are numbered and all have been hole-punched. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1941-1960 1

ROBINSON AVIATION, INC, NEW YORK, NY
Box.FF 1.19
"Robinson: Vibration Control."
Color brochures. Gift of Cooper-Hewitt National Design Museum, May 2010.
1944 1

SWEET'S CATALOG SERVICE, NEW YORK, NY
Box.FF 1.20
"The Dual Role of Manufacturers' Catalogs in Industrial Marketing."
Pamphlet. Pamphlet written by Chauncey L. Williams and Knud Lönberg-Holm presenting Sweet's Catalog Service's style of information design, under the artistic direction of Ladislav Sutnar, as a tool for more effective marketing . Gift of Radoslav and Elaine Sutnar, May 2010.
c.1941-1960 1
Box.FF 1.20
"Sweet's Catalog Service."
Color advertisement. Two advertisements for Sweet's Catalog Service, glued together. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1941-1960 1
Box.FF 1.20
"Sweet's Product Design File."
Color inserts. Seven page foldout advertising Sweet's Product Design File. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1941-1960 1
Box.FF 1.20
"You'll Find it Faster in Sweet's."
Paper insert. Insert unfolds into a poster to remind customers to place their ads in the Sweet's Catalog, Gift of Radoslav and Elaine Sutnar, May 2010.
c.1941-1960 1
Box.FF 1.20
"PD: To Promote Product Design."
Color booklet. Booklet advertising Sweet's Catalog Service by highlighting their new method of information design, under the artistic direction of Ladislav Sutnar, for product designers. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1942 1
Box.FF 1.20
"Why, What, How: Essential Product Information."
Color pamphlet. Pamphlet advertising Sweet's Catalog Service by highlighting their new method of information design, under the artistic direction of Ladislav Sutnar. Gift of Radoslav and Elaine Sutnar, May 2010.
1942 4
Box.FF 1.20
"Catalog Design Guide: For Clients of Sweet's Catalog Service."
Booklet. Booklet advertising Sweet's Catalog Service by highlighting their method of information design, under the artistic direction of Ladislav Sutnar. Gift of Radoslav and Elaine Sutnar, May 2010.
1944 2
Box.FF 1.20
"Construction Revival: Guide Signs to Peacetime Expansion and Prosperity a Market Study by F.W. Dodge Corporation."
Booklet. Market study by F.W. Dodge, published by Sweet's catalog Service of types and cost of construction pre- and post- World War II, including: commercial buildings; manufacturing buildings; schools, colleges, and science buildings; hospital and institutional buildings; public buildings; churches and other religious buildings; social and recreational buildings; miscellaneous and non-residential buildings; hotels, dormitories, and apartment buildings; one- and two- family houses; and public works and utilities. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1945 1
Box.FF 1.20
"Construction Revival: Guide Signs to Peacetime Expansion and Prosperity a Market Study by F.W. Dodge Corporation."
Book cover. Book cover for market study by F.W. Dodge, published by Sweet's catalog Service of types and cost of construction pre- and post- World War II, including: commercial buildings; manufacturing buildings; schools, colleges, and science buildings; hospital and institutional buildings; public buildings; churches and other religious buildings; social and recreational buildings; miscellaneous and non-residential buildings; hotels, dormitories, and apartment buildings; one- and two- family houses; and public works and utilities. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1945 1
Box.FF 1.20
"Simplifying Order Production: A Product Information System for Industry."
Booklet. Booklet advertising Sweet's Catalog Service by highlighting their method of information design, under the artistic direction of Ladislav Sutnar. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1945 2
Box.FF 1.20
"Catalog Design Progress."
Color brochure. Brochure includes an attached order form for a copy of Ladislav Sutnar and Knud Lönberg-Holm's book, Catalog Design Progress. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1950 2
Box.FF 1.20
"Catalog Design Progress."
Color advertisement. Advertisement includes an attached order form for a copy of Ladislav Sutnar and Knud Lönberg-Holm's book, Catalog Design Progress. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1950 1
Box.FF 1.20
"Catalog Design Progress."
Paper insert. Paper insert includes an attached order form for a copy of Ladislav Sutnar and Knud Lönberg-Holm's book, Catalog Design Progress. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1950 1
Box.FF 1.20
"Catalog Design: New Patterns in Product Information."
Color pamphlet. Pamphlet advertises and presents critical commentary on Ladislav Sutnar and Knud Lönberg-Holm's book, Catalog Design Progress. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1951 1

WARREN TELECHRON COMPANY, ASHLAND, MA
Box.FF 1.21
"Telechron: Telechron Electric Clocks, Time Control Systems, and Clock Installation Details: 28/15"
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
1944 2
Box.FF 1.21
"Telechron: Telechron Electric Clocks, Time Control Systems, and Clock Installation Details: 30c/3"
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
1944 1
Box.FF 1.21
"Telechron: Synchronous Motors, Instrument Movements, Gear Trains, and Industrial Clock Equipment."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1941-1960 1

MISCELLANEOUS
CORRESPONDENCE
Box.FF 1.22a
General Business Correspondence.
Memo from L.V. Brooks to all Sweet's District Managers, announcing Ladislav Sutnar's renovation of the Sweet's Catalog. Describes the methodology behind designing a unified sales catalog. Gift of Radoslav and Elaine Sutnar, May 2010.
4/30/1942 1
LETTERHEAD
Box.FF 1.22b
Sweet's Catalog Service. New York, NY.
Printed paper. Official Sweet's Catalog Service letterhead, with the Ladislav Sutnar's "S" logo. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1941-1960 1


SUTNAR STUDIO PROJECTS
ADDO-X, MALMÖ, SWEDEN
Flatf. 34
"Addo-x."
Poster. Poster features Ladislav Sutnar's new logotype for Addo-x. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1956-1959 1
Box.FF 1.23
"Adventures with a Logotype -Addo-x Corporate Image Development Details."
Color booklet. Six-page booklet presents Ladislav Sutnar's designs for the Addo-x logo. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1956-1959 2

ARMSTRONG CORK CORPORATION, LANCASTER, PA
Box.FF 1.24
"Armstrong: Corkboard and Cork Covering."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
n.d. 1
Box.FF 1.24
"Armstrong's Industrial Asphalt Tile."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
n.d. 1

BELL SYSTEM, BOSTON, MA
Box.FF 1.25
"How to Show Telephone Numbers on Letterheads."
Color booklet. Sixteen-page booklet presents designs for how the area code can be signified. Includes a design of the area code in parentheses. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1955-1965 3

CANTERBURY PRINTING COMPANY, NEW YORK, NY
Box.FF 1.26
"Transport: Next Half Century."
Color booklet. Written by Buckminster Fuller, illustrations and design by Ladislav Sutnar and Cita Sutnar. Gift of Radoslav and Elaine Sutnar, May 2010.
1951 2

CARR'S, WEST ORANGE, NJ
Box.FF 1.27
"Carr's."
Color booklet. Six-page booklet outlines Ladislav Sutnar's designs for mall signs and a company logo for Carr's shopping mall in West Orange, N.J. Gift of Radoslav and Elaine Sutnar, May 2010.
1956 3

THE HOUSE OF DAGGETT AND RAMSDELL, NEW YORK, NY
Box.FF 1.28
"Daggett and Ramsdell: Perfect Cleansing Cream."
Color newspaper clipping. Gift of Cooper-Hewitt National Design Museum, May 2010.
n.d. 1
Box.FF 1.28
"Daggett and Ramsdell: Perfect Shampoo."
Color newspaper clipping. Gift of Cooper-Hewitt National Design Museum, May 2010.
n.d. 1

FOXBORO COMPANY, FOXBORO, MA
Box.FF 1.29
"Industrial Instrumentation."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
n.d. 2

HARCO STEEL CONSTRUCTION COMPANY, INC., ELIZABETH, NJ
Box.FF 1.30
"Harco: Masts-Towers, Easy to Erect."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
n.d. 1

HOLOPHANE COMPANY, LTD. NEW YORK, NY
Box.FF 1.31
"Holophane - Controlled Lighting."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
n.d. 1

HONEYWELL, MINNEAPOLIS, MN
Box.FF 1.32
"Honeywell Customized Controls: Heating, Ventilating, and Air Conditioning."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
n.d. 1

INTERNATIONAL DEVELOPMENT FOUNDATION, USA
Box.FF 1.33
"Peru: A New Approach."
Color booklet. Gift of Radoslav and Elaine Sutnar, May 2010.
1965 1

MASONITE CORPORATION, CHICAGO, IL
Box.FF 1.34
"Cellufoam Insulation."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
n.d. 2

THIS MONTH IN AMERICAN MEDICINE, NEW YORK, NY
Box.FF 2.1
"This Month in American Medicine."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
1947 1

MUNDET CORK CORPORATION, BROOKLYN, NY
Box.FF 2.2
"Mundet Cork Products: Cold Storage Insulation, Cold Pipe Covering and Lagging, Roof Insulation, and Vibration Isolation."
Color brochure. Gift of Cooper-Hewitt National Design Museum, May 2010.
n.d. 1

NATIONAL BLANK BOOK COMPANY, HOLYOKE, MA
Box.FF 2.3
"Loose Leaf Cover Line."
Spiral-bound booklet. Gift of Radoslav and Elaine Sutnar, May 2010.
n.d. 1

RADIO CORPORATION OF AMERICA, NEW YORK, NY
Box.FF 2.4
"The Social Impact of Computers."
Booklet. Print copy of a speech given by RCA president David Sarnoff on July 16, 1964 at the New York World's Fair. Booklet designed by Ladislav Sutnar. Gift of Radoslav and Elaine Sutnar, May 2010.
1964 1
Box.FF 2.4
"Ground Stations for Space Telecommunications."
Color booklet. Gift of Radoslav and Elaine Sutnar, May 2010.
1965 2
Box.FF 2.4
"Trade Associations: RCA."
Booklet. Guidelines for RCA employees seeking membership in trade organizations; introduction by Robert L. Werner, Executive Vice President and General Attorney for RCA. Designed by Ladislav Sutnar. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1950-1965 1
Box.FF 2.4
"New Dimensions in Mass Communications."
Booklet. Print copy of a speech given by RCA president David Sarnoff on December 13, 1965 at the Advertising Council Annual Dinner. Booklet designed by Ladislav Sutnar. Gift of Radoslav and Elaine Sutnar, May 2010.
1965 1

SYLVANIA ELECTRIC PRODUCTS, INC, NEW YORK, NY
Box.FF 2.5
"S&R Plan: Savings and Retirement for Your Future Security."
Color pamphlet. Gift of Cooper-Hewitt National Design Museum, May 2010.
c.1942 1

WEST VIRGINIA PULP AND PAPER, WV
Box.FF 2.6
"Ladislav Sutnar: Thoughts on Package Design."
Color pamphlet. Gift of Radoslav and Elaine Sutnar, May 2010.
n.d. 2

MISCELLANEOUS
LETTERHEAD
Box.FF 2.7
Ladislav Sutnar.
Printed paper. A work request form designed by Ladislav Sutnar for his clients. Gift of Radoslav and Elaine Sutnar, May 2010.
n.d.
Box.FF 2.7
Sutnar and Hall, New York, NY.
Printed paper. Official Sutnar and Hall business stationery with logo and address. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1944-1950
Box.FF 2.7
Sutnar Office, New York, NY.
Printed paper. Official Sutnar Office stationery with logo and address Gift of Radoslav and Elaine Sutnar, May 2010.
c.1950-1976


PERSONAL PROJECTS
HOLIDAY CARDS
Box.FF 2.8
Holiday cards.
Color postcards and printed papers. Set of six Christmas and New Year's-themed papers and twelve New Year's-themed postcards designed by Ladislav Sutnar contained in a Sutnar Office envelope. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1959-1970 18

TOY DESIGNS
Box.FF 2.9
Industrial building block set.
Paint on paper. Gift of Radoslav and Elaine Sutnar, May 2010.
n.d. 1
Box.FF 2.9
Urban building block set.
Paint on paper. Gift of Radoslav and Elaine Sutnar, May 2010.
n.d. 1






LOCATIONCONTENTSDATESITEMS

SERIES II: PUBLICATIONS

BY LADISLAV SUTNAR
Box.FF 2.10
"Controlled Visual Flow," in, Design and Paper, no. 13, Marquardt and Company, Inc., New York.
In this sixteen page booklet, Ladislav Sutnar writes and illustrates on his approach to information design for catalog and mareting design. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1948-1950 3
Box.FF 2.10
"Shape, Line, and Color," in, Design and Paper, no. 19, Marquardt and Company, Inc., New York.
In this sixteen page booklet, Ladislav Sutnar writes and illustrates on his use of shape, line, and color in his style of information design for the publishing and marketing industries. Gift of Radoslav and Elaine Sutnar, May 2010.
c.1948-1950 2
Box.FF 2.10
"An Interval of Design Freedom."
Compiled and self-published by Ladislav Sutnar, this ten page booklet features artwork by Sutnar as well as by designers he admired including: Leonard Spigelgass, Archibald MacLeish, Budd Schulberg, and John Dos Passos and Paul Shyre. Gift of Cooper-Hewitt National Design Museum, May 2010.
1960 1
Box.FF 2.10
"Commercial Symbols in Architecture," in, Architectual Record, New York.
A six page article by Ladislav Sutnar with photographs discussing the importance of symobls and visual design in marketing. Gift of Radoslav and Elaine Sutnar, May 2010.
1961 1
Box.FF 2.11
Ladislav Sutnar: Visual Design in Action, Hastings House, Publishers, New York.
A first edition copy of Ladislav Sutnar's book, Visual Design in Action. Published in 1961 to correspond with a travelling exhibity by the same name; this book details Sutnar's work and vision in the field of information design. Gift of Radoslav and Elaine Sutnar, May 2010.
1961 1

ABOUT LADISLAV SUTNAR
Box.FF 2.12
Ceskoslovensko, Washington, D.C.
A book about the cultural history of Czechoslovakia; photographs of some of Ladislav Sutnar's artwork are found in the photographics insert following page eighty-four. Gift of Radoslav and Elaine Sutnar, May 2010.
1962 1






LOCATIONCONTENTSDATESITEMS

SERIES III: EXHIBITIONS

"LADISLAV SUTNAR," A-D GALLERY, NEW YORK, NY.
Box.FF 2.13
Exhibition program.
Program designed by Ladislav Sutnar for his first display installation in America. Gift of Radoslav and Elaine Sutnar, May 2010.
1947 3

"SUTNAR: VISUAL DESIGN IN ACTION."
Box.FF 2.14
"Sutnar: Visual Design in Action," The Contemporary Arts Center, Cincinnati, OH. Exhibition guide.
Published guide to Ladiskav Sutnar's career retrospective at the Contemporary Arts Center; all materials were compiled and the exhibit designed by Ladislav Sutnar. Gift of Radoslav and Elaine Sutnar, May 2010.
1961 2
Box.FF 2.14
"Sutnar: Visual Design in Action," The American Institute of Graphic Arts, New York, NY. Exhibition guide.
Published guide to Ladiskav Sutnar's career retrospective at the American Institute of Graphic Arts; all materials were compiled and the exhibit designed by Ladislav Sutnar. Gift of Radoslav and Elaine Sutnar, May 2010.
1961 1
Box.FF 2.14
Draft of exhibition program and notes, unpublished.
Gift of Radoslav and Elaine Sutnar, May 2010.
1961 1

"VENUS: JOY ART."
Box.FF 2.15
"Venus: Joy Art," The Shuster Gallery, New York, NY, Invitation.
Published invitations to an exhibition of Ladislav Sutnar's paintings at the Schuster Gallery. Sutnar created and painted in a style he termed, "Joy-Art." Gift of Radoslav and Elaine Sutnar, May 2010.
1969 3
Box.FF 2.15
"Venus: Joy Art," The Art Director's Club, New York, NY, Invitation.
Pubished invitations to an exhibition of Ladislav Sutnar's paintings at the Art Director's Club. Sutnar created and painted in a style he termed, "Joy-Art." Gift of Cooper-Hewitt National Design Museum, May 2010.
1975 2







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